A Catch Conversation with George Barna

George Barna is a professor at Arizona Christian University and leads the Cultural Research Center based at the university. His focus at ACU is worldview assessment and development, as well as cultural evaluation and transformation. He was the founder and leader of both The Barna Group (which he sold in 2009) and the American Culture and Faith Institute (which closed in 2018). Through those entities he has conducted groundbreaking research on worldview, cultural transformation, ministry applications, spiritual development, and politics. In addition to providing research and strategy for several hundred parachurch ministries, thousands of Christian churches, the U.S. military, and numerous for-profit and non-profit organizations, he has conducted polls and provided strategy input to four presidential candidates. Barna has written more than 50 books, mostly addressing cultural and religious trends, leadership, spiritual development, church dynamics, and cultural transformation. He has sold more books based on survey research related to matters of faith than any author in American history.