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Rock music should be built to last. Since its genesis, the genre has been all about longevity not a “flavor of the month” or a “flash in the pan.” Whether you go back to the seventies or nineties pillars, the goal was to create something that can be lived with for a lifetime. It still can be that way. Akron, Ohio’s Red Sun Rising—Mike Protich [vocals/guitar], Ryan Williams [guitar], Tyler Valendza [guitar], Ricky Miller [bass/vocals], and Pat Gerasia [drums], proudly carry on that tradition with their full-length debut, Polyester Zeal [Razor & Tie]. “It’s not today’s rock, but it’s a new alternative,” declares singer and guitarist Mike Protich. Through tireless gigging, they built up an impressive local fan base, soon attracting the attention of multiple labels. Razor & Tie rushed to Akron in the Fall of 2014 and signed the band following a sold out hometown show. The band headed to Los Angeles shortly after to cut Polyester Zeal with celebrated producer Bob Marlette [Black Sabbath, Shinedown, Seether]. They managed to siphon the pure, potent, powerful guitar chemistry, towering vocals, and muscular rhythms into the record’s 11 tracks with all of the “grit” intact. The first single “The Otherside” sees thick clean guitars clash with an unshakable refrain that’s as airy as it is anthemic. However, Polyester Zeal will be, and it firmly establishes Red Sun Rising’s place in rock. “The title sums it up,” concludes Mike. “Zeal is something you strive for, while Polyester is obtainable. The juxtaposition is, ‘What’s your obtainable dream?’ Ours is to tell stories through these songs. Hopefully, it makes you feel something. That’s what rock is supposed to do after all.” For more information, visit www.redsunrisingmusic.com